Albion Motion Company is a specialist in bearings, power transmissions, and seals. They came to me seeking a logo and branding that could be applied across various platforms, including products, vans, literature, and signage, with the only requirement being that the logo feature red, white, and blue.

The logo was hand-drawn to create a unique and bespoke feel, with a bold red arrow incorporated as a graphic accent throughout the branding. This arrow is prominently featured on product packaging and van signage, helping to create instant recognition. To further distinguish AMC from its competitors, we commissioned a full photography shoot, with each image meticulously retouched to emphasize the precision engineering behind their products.

Branding

Logo design

Literature design

Promotional Items

Product Catalogues

Map design

Packaging

Signage

Vehicle design

Retouching

Photography

corporate logo for Albion Motion Company
grid showing how hand drawn type is positioned
stationery showing letterhead, compliment slip, business cards and envelope design as part of new branding created for Albion Motion Company
shows an example of product retouching
power transmission belt on a light blue background
brochure cover and inside spread, showing power transmission products
packaging design for roller chain and taper bush, with red white and blue design on the boxes
red Ford Transit vans with white arrows, showing logos and branding for Albion Motion Company
technical drawing of signage design for corporate head office
shows new logo and branding applied onto workwear, with man measuring a bearing unit held in his hand
shows new branding applied to warehouse signage and vans at AMC head office
outdoor directional signage for AMC corporate head office, as part of their new branding
Internal signage for AMC reception, with bearing boxes on the counter
various product posters showing seals, power transmissions and bearings

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