Disston Hacksaw Packaging
The Disston brand has been around in the trade for years. The brief was to redesign the Disston D225 packaging and the blade graphics. The existing packaging was tired and boring, lacking any impact or style.
The new design is simple and clear, using striking typography to stand out on the display units in the trade store. The cutter guide was redesigned to not only make the card fit a bit snugger, but also reflect the angled shapes in the saw design. The blade graphics had to contain quite a bit of information on them, so it was important to make sure they were clear yet subtle.