Pre Metro Operations runs one of the UK’s most efficient and frequent light rail services – the celebrated Stourbridge Shuttle, operated in partnership with West Midlands Railways.

When Pre Metro approached me, they needed a complete overhaul: a fresh logo, new branding, and a website from scratch. With no existing digital presence, we also built their social media presence from the ground up. To further enhance their communication, we created animated explainer videos showcasing the benefits of their light rail vehicles.

The logo was designed to evoke a sense of movement, while subtly representing a modern Very Light Rail (VLR) train. The colour palette was carefully crafted to blend corporate greens and blues, reflecting the company’s strong environmental focus.

Branding

Logo design

Website Design

Promotional Items

Exhibition

Map design

Flyer Design

Video

Logo Animation

Retouching

Literature design

logo design for pre metro operations ltd. With blue and green swishes incorporated in the design
shows an example of stationery design as part of a rebrand. letterhead, compliment sheet, business card and pencil on a dark grey background
computer tablets showing a design for a white paper and report on very light rail
front cover and inside spread of DL leaflet for light rail solutions. created as a giveaway for an exhibition
front cover and selection of inside spreads from corporate literate explaining light rail and its benefits to the rail network. images in the brochure show pictures of trains and trams
2 pull up banner designs of the left with a map infographic on the right
mobile phone and laptop showing social media logo and banner designs as part of an overall branding project
phones showing different social media graphics designed for social media marketing as part of an overall rebranding
an example of some website graphics and design layout, with an image of a seeding in a woman's hands
computer monitor showing a website page design for Pre Metro Operations new website
mobile phone and tablet showing pages from a website
graphic of transport within the community, showing a train, a tram and a bus
shows some animated graphics of a mobile phone with an e ticket for train travel
shows some animated graphics of a small train using captured energy to power itself
shows spacing and proportions when designing a logo

A unique brand identity was then developed specifically for the Stourbridge line. This identity reflects the synergy with the Pre Metro logo, while utilising a more friendly font and colours developed for the Pre Metro secondary colour palette. As the Stourbridge shuttle line is quite famous worldwide within the train community a cartoon character was developed to be used across merchandise and social media. All profits from the merchandise were donated to a local charity supported by Pre Metro.

blue and orange logo for the Stourbridge shuttle
animated gif showing the different facial expressions of a cartoon train for the Stourbridge shuttle

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