Ragni design and make high end trowels for trade professionals such as plasterers and bricklayers. The existing literature was virtually non-existent and the packaging was inconsistent.

The brief was to create a fresh new cohesive look for their extensive trowels range, which also involved logo and icon design for new products. The new look was designed across literature, flyers, packaging, adverts, Instagram post imagery, merchant POS and a new website.

The existing crown logo was modernised and redrawn so it was only subtly changed to keep their existing customer base happy. Adaptions of the logo were then created for various ways the logos are applied to products, so consistency of the brand image could be kept.

Branding

Logo design

Website Design

Promotional Items

Exhibition

Point Of Sale Design

Flyer Design

Video

Logo Animation

Retouching

Literature design

6 page product leaflet for skimming trowels showing inside spread and cover
product booklet front cover and inside spread for Ragni corner trowels
man sanding a wall with extendable sander
man filling plasterboard gap
bricklayer building a wall with a Ragni trowel
packaging for Ragni orange corner blocks
packaging for hi vis yellow brick line
packaging design for solid forged line pins
packaging for Ragni protective trowel wallet
packaging for edge protectors
euro hook hanger with branding
swing tags hanging from trowel
logo options in 2 colour and black
example of single colour Flexlite logo
hi lift and close lift icons in blue and green
A4 and A6 trade adverts for plasterers trowels
example of Ragni branding being applied to a handle of a plastering trowel
example of Ragni branding being applied to plastering trowel
label and branding design on orange cement sponge
label and branding design on plaster sponge
mobile phones showing various social media designs as part of a marketing campaign
point of sale spinners with graphics
deal sheet design with special promotional offers
point of sale brochure, 3 pages shown on tablets
mobile and tablet showing sample website pages
laptop showing website design for Ragni Trowels
plasterer plastering a wall using a Ragni trowel
tiler laying a floor with a Ragni tile trowel

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