Ragni design and make high end trowels for trade professionals such as plasterers and bricklayers. The existing literature was virtually non-existent and the packaging was inconsistent.
The brief was to create a fresh new cohesive look for their extensive trowels range, which also involved logo and icon design for new products. The new look was designed across literature, flyers, packaging, adverts, Instagram post imagery and merchant POS.
New hero lifestyle photography was also developed, with a cool style of high contrast, hard edged imagery to give the brand trade appeal and a bit of an edge (Photography by Dave Green Imaging).