Tools of the Trade are a stockist and manufacturer of professional tools, selling all over the world. The existing literature was inconsistent and lacked ownership.
The brief was to look first at the redesign of the companies price list, then other areas of literature were developed after that. The rebranding and styling was then developed across the rest of the companies marketing collateral, included pull-ups, revised stationary, web banners, adverts, literature, interactive pdfs and sales promotions literature.
A strapline was created (Tools For Professionals) to give the brand a professional stance within the trade. With a graphic of black concrete created in photoshop that then could be used with products and graphics to create synergy across the range of marketing material’s.
Branding
Logo design
Website Graphics
Promotional Items
Exhibition
Point Of Sale Design
Flyer Design
Deal sheets
Advertising
Retouching
Literature design
Other brands such as Disston and Technics owned by Tools of The Trade have also required designing and bringing into line with the parent company, to give synergy yet still keeping their own style.
